Video content planning – 5 key things for success
18th Aug 2017, Author: admin
You’ve decided to create an amazing piece of video content to achieve your marketing goals, but you’re just not sure where to get started. Can you treat it like any other piece of content? Are there certain best practices you need to follow? Don’t worry, we’ve all been there at one time or another.
Planning your video content is part of the wider strategic process behind your video projects. It’s also very important to get it right so you can ensure your videos are successful. Luckily, there are just 5 simple fundamentals to video planning heaven.
1. Outline your objectives
First things first, you need to know exactly what you want to achieve with your video content. That means identifying the issue you want your video to solve and how you will be measuring its success – in short, your objectives. You must also ensure that the aims for this piece of video content align with the wider aims of your business, otherwise you run the risk of heading in the wrong direction without contributing to your overall company goals.
2. Understand your target audience
Next up, you need to know who you’ll be speaking to through your video content. We recommend using personas to help describe a standard person in your target audience. To create superb video content that is deeply engaging for your viewers, you should search for and use insights about your target audience.
3. Focus on your core message
Now you know your target audience, you can consider what you want them to feel, think and do after watching your video content. This is where your core message comes in. Try to narrow down the messages included in your video to just one core message, if possible. Focus on the one thing your audience really needs to know to take the action you want – the less information you try to cram in, the more effective your video content will be. You’ll probably find that building a simple message map will help you to boil down your core message.
4. Plan the specifics
This part is all about logistics. Decide on whether you’ll produce the video internally or externally, where and how you’ll use your video to maximise ROI, and your budget and timescale.
5. Write a video production brief
Finally, you should write a video production brief, which will help you to condense all your planning up to this point into a single document. Remember to be detailed yet decisive when writing your brief. Cut any unnecessary information, but include as much detail as you need to express all of your video content planning.
That’s it – those are the 5 things you must do to successfully plan for your video content. original post here