Your Business Online Presence
24th Aug 2017, Author: admin
We all are well aware of the power of Social Media. In business, media is crucial for increasing the brand awareness: collect the information and suggestion about the products and services. It can help to promote right things at the right time.
So, have you taken out time to set-up social media accounts? If yes… Are you taking out enough time to post regularly, to interact with your customers and using your social-media platforms as an opportunity to share information about your products or services? Remember, only through effective interaction, you’ll be able to build strong relationships with your customers and improve your business sustainability.
Let’ just get into the major tips to improve business online presence:
Choose the Right Platforms
Before creating an account on any Social Media platform make sure you know which social media platform is right for your business growth.
- Facebook: Is one of the largest social media platforms, Facebook experiences over 700 million active monthly users. If you are looking to reach out the wider audiences, Facebook is the place to start.
- Twitter: Twitter is matchless when it comes to content distribution and one-on-one customer engagement. Twitter users are more likely to make purchases from the brands they follow. If this is important to you, Twitter is the perfect platform. Follow your target audience and try to interact with them on a regular basis.
- Instagram: Instagram is one my favorite Social Media platforms. It has a very less competition with the more engaged audience than any other platforms. It allows you to use images and a short video to enhance your customer’s experience. When using Instagram, be creative, post attractive images to get the attention and make audiences want to share.
- YouTube: Videos are always preferable, and YouTube gives you the opportunity to distribute engaging videos to millions of users. Invest in high-quality videos for engaging conversations and effectively cross-market your brand.
Set Up Chat Time
For many small businesses, personal interaction is one the best ways to increase customer satisfaction. Choose a social-media platform, create an event or post with an appropriate hashtag and make the opportunity to interact with the customers. Look for more discussion opportunities with the existing customers. This will help you maintain the existing level of business success.
Create and Share Quality Content
For businesses, the social media goal is to get engaged with the customers by sharing quality content. But first, you need to look which social-media platforms are getting the most engagement. Are your customers more interested in interacting with you on Facebook, or do they prefer Twitter? What about picture views on Instagram? Which ones do your customers really care about? Remember, the right decision will take your business to another level of success.
Don’t be a Spammer
One of the big mistakes business can make on social media is coming off as the faceless company with no personality. In today’s world, people identify your business or services properly then use it or hire you. Also, people want to get to know your company on a more personal level.
Give Right Information of Your Business
Make sure your business brand name is same on your other social media accounts. Peoples trust on your business if you give the right information to them such as right address, phone, and website.
Do let me know in the comments below about your favorite platform you use to enhance your business online presence.