Monthly Archives: September 2017

4 Facebook Custom Audiences

It’s no secret that Facebook’s custom audiences are an exceptionally valuable feature that give businesses powerful retargeting abilities. Most businesses are familiar with the most common types of custom audiences, like custom audiences created from a subscriber email list or those created automatically from the pixel tracking traffic on your site. While these are the two most commonly used custom audiences, there are others that offer extremely high value but that many businesses don’t even realize they can create. In this post, we’re going to take a look at some of the most useful Facebook custom audiences you didn’t know you could target on Facebook and some strategies for how to use them.

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