Demonstration videos enable you to showcase your product in detail. Product demonstration videos give you the chance to show off the key features and benefits of your product. When done properly a product demonstration will not only explain why someone would want to buy your product, but also leave them feel comfortable about making a purchase. These videos give your product a tangibility that is difficult to achieve through other advertising mediums. Product demonstration videos can use live action, animations, voice over and motion graphics.
You've decided to create an amazing piece of video content to achieve your marketing goals, but you're just not sure where to get started. Can you treat it like any other piece of content? Are there certain best practices you need to follow? Don't worry, we've all been there at one time or another. Planning your video content is part of the wider strategic process behind your video projects. It's also very important to get it right so you can ensure your videos are successful. Luckily, there are just 5 simple fundamentals to video planning heaven.
Prospective clients often ask, “How much does it cost to make a video?” It’s a good question – and every producer wishes there were a simple answer. But the truth is, this question is a lot like asking an architect, “How much does it cost to build a house?” An architect’s answer would probably be: It depends. Do you want a 50-room mansion on a remote island? Or a prefab cookie-cutter at the lowest possible price? More likely something in between – but what, exactly? Before giving you a quick quote, an experienced architect will ask a lot of questions – including what budget range you are considering.
I think we can all vouch for the volume of videos constantly invading just about every platform we happen to be on. It’s clearly not just commercials on our tv anymore (which is sometimes overwhelming in itself). It’s every video your Facebook friends decide is compelling enough to share. It's Instagram video here or a Youtube video there. By now, we’re all becoming bigger critics of the video ads we’d say are effective and worth watching, and we’re very selective about the ones we’ll actually stick with all the way through… whether it’s 90 seconds or 15.