It’s no secret that Facebook’s custom audiences are an exceptionally valuable feature that give businesses powerful retargeting abilities. Most businesses are familiar with the most common types of custom audiences, like custom audiences created from a subscriber email list or those created automatically from the pixel tracking traffic on your site. While these are the two most commonly used custom audiences, there are others that offer extremely high value but that many businesses don’t even realize they can create. In this post, we’re going to take a look at some of the most useful Facebook custom audiences you didn’t know you could target on Facebook and some strategies for how to use them.
We all are well aware of the power of Social Media. In business, media is crucial for increasing the brand awareness: collect the information and suggestion about the products and services. It can help to promote right things at the right time. So, have you taken out time to set-up social media accounts? If yes... Are you taking out enough time to post regularly, to interact with your customers and using your social-media platforms as an opportunity to share information about your products or services? Remember, only through effective interaction, you'll be able to build strong relationships with your customers and improve your business sustainability.
More and more brands are shifting their marketing focus to video, as this medium is highly effective at capturing consumer interest and attention. In fact, consumers who see a video are almost twice as likely to make a purchase. But simply creating a marketing video isn’t enough, as you then need to distribute it effectively for maximum reach. Social media is a powerful tool for sharing, as there are countless platforms on which consumers are engaging with video every day.
Imagine spending as little as 6 hours a week in order to increase your business’s recognition, traffic, and sales with little to no cost. That’s right! About 90% of marketers claimed that social media generated immense exposure for their company, and that’s only one of its many advantages. Social networks are now a substantial part of every marketing strategy, and the benefits of using social media are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity. It’s easy to see that social media marketing is a key element for success in marketing and many marketers realize the potential for business growth using the platform. However, some of these professionals are unsure of which tactics to apply and if they are effective.